There's always red tape and different obstacles to overcome when working with large companies. The challenge for this particular brand was to highlight the convention aspect and make it a standalone design.
The exciting part of this refresh was that I had more room to do what I felt was best. The previous design was created by myself, but the ideas and solutions were not of my own.
We really needed green to come through, and I implemented these blues and greens to have more of a technical style. Highlighting the word 'con' in connect to showcase the convention aspect, and connecting the N's together tied into the name itself.
The current website is currently up-to-date with the 2023 brand refresh. I had to develop this website from scratch in 2022, and there was a big kicker. Due to the red tape in the corporate world, we got approval on doing the website, and they wanted the homepage and awards page up in less than 2 days.
The bootstrap framework came in clutch for this issue. I was able to get both pages up in the time that was asked. I then added pages when I got more information to add.